| |
AF International exhibits at Escolar 30th August – 2nd September - Sao Paulo, Brazil
|
|
|
|
|
AF International, the leading manufacturer of specialist office and computer cleaning products, has continues its expansion by exhibiting their new range of products exclusively developed for the Brazilian market at the Escolar Exhibition in Sao Paulo.
AF's Brazilian office and manufacturing facilities have been operating successfully since 2005 and are growing rapidly year on year. The economy in Brazil is the world’s eighth largest, but the biggest among all South American nations, with economists predicting it to become one of the five largest economies in the world. AF International a division of the HK Wentworth Ltd group has seen a significant return on investment and envisages a continued growing trend as it invests in further brand building activity in this region.
In order to expand the AF product range into the Brazilian market, it was necessary to register all of the products with ANVISA. Seventeen AF well known products have been labelled in Brazilian Portuguese and Spanish and now support the ANVISA registration code.
"Over the last two years we have had to work extremely hard to successfully register our range with ANVISA. This is the governing body who all manufacturers of cleaning products in Brazil must comply with. This was a very lengthy process but it is finally complete. The AF range is fully compliant and is in great demand in our country” Carolina Cesetti Kina, General Manager Brazil.
Cesetti-Kina continues “Receiving registration means we can actively attack the market and in fact our range is unique. Over the next 12 months we aim to do some extensive marketing and further brand building, we are all very excited at the prospects".
Ron Jakeman, Group Managing Director adds: "When any organisation makes an informed decision to expand into a new market it is always very hard to predict just how successful or not it will be. Moving both the AF International brand and Electrolube its sister brand into Brazil was never going to be easy, but with the right team and commitment, this investment has really paid and has become a HK Wentworth success story we are proud of".
The full range of AF products will be on display at the Escolar show, and the AF team will be on hand to talk and show visitors about the importance of cleaning.
|
|
|
|
